In fact Srnet was giving you good advice.
The legal position in the UK for at least the last 10 years is that anyone making a transmitter requires to have it type approved. A lengthy and expensive process, of which the likes of Srnet, with his wealth of experience will be well aware and hence his advice to you.
This fact, along with the CE certification was responsible for a number of radio kit producers in the UK shutting up shop in the last 15 to 20 years. The cost of compliance was just too onerous to be worth carrying on.
The only people permitted by law to make and operate transmitters without having to seek type approval are licensed Radio Amateurs. Seen in that light, having to take a relatively simple examination to get you on the ladder is well worth it. You don't get to operate anything other than off-the shelf kit until you have passed the Intermediate licence examination however.
Many people have already mentioned the 433MHz units that can be purchased. Their simplicity, economy and type approval are all major selling points that allow relatively small businesses and individuals to get on the airwaves and produce final equipments at a worthwhile price point.
On your own, you are unlikely to be able to manufacture a transmitter and receiver pair for use in the 433MHz band. Trying to find a home grown transmitter with a communications receiver might be problem enough and when eventually found outside the allowable band, assuming that you were a suitably licencsd AR operator, then you would have technically and legally been in breach of your license and at risk of having it revoked.
It is much easier to make equipment for the lower HF bands, but there the range of just a few milliwatts of signal can be be international. Miles per milliwatt
http://pa1b-qrp.blogspot.co.uk/2012/04/k3ww-with-100000-miles-per-watt.html. 36mw all the way between the Netherlands and the USA. Not typical perhaps, but it just goes to show. That was between Radio Amateurs, before the guys with the government ears, such as NSA, GCHQ and others.
http://stakeholders.ofcom.org.uk/binaries/enforcement/spectrum-enforcement/baldock.pdf
Now, when you decide that your signal won't be seen, consider that this technology is available to all internet users, provided by a University Amateur Radio Club. What do you think the professionals might have available ?
http://websdr.ewi.utwente.nl:8901/
As a licensed RA operator you can at least have a dabble legally and gain the cooperation of friends to help you sort out issues.
At VHF and beyond I recommend that you stick with the modules that are available. there are many different technologies and some are a lot better than the basic ones, but come with greater entry level programming requirements.
Sorry if you feel that I too am a bit of a damp squib, but it's best that you understand that the radio spectrum is increasingly regulated - apparently despite deregulation - due to the increasing demands made upon it. Of course in the 433MHz ISM band, you could still get blown away by a not so close by AR op running between 50W and his legal 400W antenna input, so choice of spot frequency would be best researched for anything you might consider essential.